Small Business Case Studies
Cable-Shop Success Story
"I would definitely recommend Protx to other businesses. The reasons for this would be their good value pricing policy, the ease of integration and also the support that they provide. Any time I have had issues with my Protx account or made support requests they have always been handled in a timely manner."
R Thakrar (http://www.cable-shop.co.uk)
Launched in 2001 as an online business, cable-shop.co.uk is the internet's one-stop shop for all hi-fi and home cinema cables. We are a company owned and run by a hi-fi enthusiast, and that is why we are in a unique position to see things from the music/home cinema lover's perspective.
Company History
We started off as a small venture focused on selling a select number of specialised hi-fi and AV cables. We had one simple aim, to provide customers with the highest levels of customer service, supply only the finest cables, and at reasonable prices. We advise customers on how to get the best out of their systems, and believe that a good cable will give them the ability to appreciate the qualities of their equipment to the maximum.
The Challenge
Because our vision was always to run an online shop, we decided to launch our business and the website at the same time. We believed that the majority of our customers would be internet savvy, and we also offered a mail order service for those who preferred to speak to a person, either before or during the ordering process.
The Solution
In 2003, after two years of steady growth, we decided to have our website professionally redesigned and re-launched. We had initially been using WorldPay as our payment service provider, but decided that it was time to look into the different PSP's on the market. We also spoke to our web developer who recommended that we use Protx - he had used Protx before and was impressed with the straightforward integration process.
Implementation
The transition from WorldPay to Protx was extremely smooth, and the testing and integration process built our confidence in using Protx right from the start. For cable-shop.co.uk, the main attraction to Protx was the pricing policy, and fees - as a small business, the £20 a month flat rate was extremely good value, and knowing that our web developer had used Protx before was an added bonus to us.
Results
Security was a major issue for cable-shop.co.uk, and we were impressed with the level of fraud screening implemented by Protx. This provided not only cable-shop.co.uk, but also our customers with confidence. It was also important that the payment process itself was as smooth as possible for the customer in terms of integration and speed, and again we were happy with the results.
We have recently increased our sales and marketing effort, which in turn has led to an increase in revenue. The battle in running a successful online business is attracting customers to our website. Once there, we need to ensure that the customer experience is a pleasant one, from customers being able to easily find what they are looking for, to providing them with an easy payment process. This is where Protx comes in, ensuring that no customers are lost at this crucial final stage.
Since using Protx our business has grown from strength to strength, and cable-shop has become an established name.
To visit the Cable-Shop website please go to http://www.cable-shop.co.uk
